TikTok is introducing a updated setting that allows them to reduce the amount of AI-created videos appearing in their streams. This step comes as the service announced that it currently hosts more than 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, driven by emerging content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we intend to offer the community the ability to see more or less of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 million videos are submitted to the platform every day, making AI-generated material a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of artificial media they watch by using the “manage topic” feature in the app and picking the AI content topic. Additional categories that currently be controlled under the filter include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines require users to label convincing AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its terms of service.
Furthermore, the service will now add an AI-generated tag to content created with its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is aimed to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for specialists and groups to produce informative material about responsible artificial intelligence. This project will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, amid controversy over plans to lay off numerous review team members in Britain. It is planning to reduce 439 jobs in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most harmful content prior to it gets reviewed by people. The company announced a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”
